Urbanic rebranding

Brand concept, brand identity, brand visual & launch campaign for Urbanic’s rebranding. Urbanic is a London fashion brand in expansion, currently working in the Indian, Brazilian and Mexican markets. With 20 million active users on its app and website, the brand is directed to Gen Z women and inclusivity is one of its great values. Made at ruizcompany in collaboration with Mirinda Company. Photographer & filmmaker: Laura Martinova

NEW BRAND CONCEPT, IDENTITY & BRAND VISUAL.

LAUNCH CAMPAIGN.

MEXICO & BRAZIL

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